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VSA VET Media (“VSA,” “we,” “us,” or “our”) is a veterinary-focused digital marketing and technology company. We provide website development, search engine optimization (SEO), paid advertising, social media management, AI-assisted content generation, and conversational tools for veterinary hospitals across Canada and the United States.
We are committed to protecting personal information and maintaining transparency about how data is collected, used, stored, and safeguarded when you interact with our websites, tools, AI-driven workflows, or client-managed digital properties.
This Privacy Policy applies to:
• Visitors to VSA VET Media websites and platforms
• Veterinary professionals and clinics engaging VSA VET Media’s services
• End users (pet owners or prospective clients) who interact with AI-powered tools, chat interfaces, or forms deployed on veterinary hospital websites managed by VSA VET Media
VSA VET Media acts as a Data Controller for:
• Our own websites, marketing activities, and internal operations
VSA VET Media acts as a Data Processor when:
• Handling data on behalf of veterinary clinic clients, who remain the data controller
We collect personal information when you voluntarily provide it through websites, forms, chat tools, or communications:
• Contact Information: Name, email address, phone number
• Professional Information: Clinic name, role, business contact details
• Inquiry Content: Messages, questions, and responses submitted through contact forms or chat interfaces
• Appointment Information: Appointment requests, service inquiries, preferred contact times
Important: VSA VET Media does not request or require medical records or detailed patient histories. Please do not submit sensitive personal or medical information through marketing or chat tools.
When you interact with VSA-managed websites or tools, we automatically collect:
• Technical Information: IP address, browser type, device type, operating system
• Usage Information: Page views, click behavior, interaction timestamps
• Marketing Data: Referral URLs, campaign identifiers, advertising attribution
• Location Data: City or region-level location (not precise GPS coordinates)
This information is used for analytics, performance optimization, and security.
As part of VSA VET Media’s AI-enabled workflows, we process:
• Chat transcripts from AI-assisted website conversations
• Intent signals (e.g., interest in services such as “emergency visit,” “dental care,” or “new puppy”)
• Conversation summaries and lead categorizations
• SEO and content performance insights derived from aggregated data
These outputs may constitute personal data when associated with an identifiable individual and are treated accordingly under applicable privacy laws.
VSA VET Media uses personal information for the following purposes:
• Marketing and Lead Generation: Capturing and routing inquiries to veterinary clinics
• Website and Campaign Performance: SEO optimization, paid advertising management, analytics, and reporting
• AI-Assisted Communication: Powering chat-based engagement tools and automated responses
• Client Services: Account management, onboarding, billing, and customer support
• Service Improvement: Improving content accuracy, AI workflows, and service quality
• Security and Compliance: Preventing abuse, ensuring system integrity, and meeting legal obligations
We do not sell personal information and do not use client or end-user data to train public or third-party AI models.
VSA VET Media uses artificial intelligence and automation technologies to:
• Generate and optimize website chat responses
• Draft and optimize content
• Qualify and categorize leads
• Analyze performance and generate reports
• AI outputs are generated based on predefined workflows and client-approved parameters
• Client data is logically segregated and protected
• Human review may occur for quality assurance, regulatory compliance, or client support
• AI tools support, but do not replace, human oversight and professional judgment
• AI is never used to provide veterinary diagnoses or medical advice
VSA VET Media may share information with third-party service providers who assist in delivering our services:
• Customer relationship management (CRM) systems used by veterinary clinics
• Email marketing and appointment scheduling platforms
• Advertising platforms (search engines, social media advertising networks)
• Analytics and website hosting providers
• Cloud infrastructure and storage providers
Data shared with third parties is limited to what is necessary to perform services and is governed by contractual and technical safeguards.
Important: VSA VET Media is not responsible for the privacy practices of third-party platforms controlled directly by our veterinary clinic clients.
For individuals located in the European Economic Area (EEA), United Kingdom, or Switzerland, VSA VET Media processes personal data based on one or more of the following legal grounds:
• Consent: When you submit information through forms or chat tools
• Legitimate Interests: Marketing operations, service improvement, fraud prevention, and security
• Contractual Necessity: Delivering services to veterinary clinic clients
• Legal Obligations: Compliance with applicable laws and regulations
Personal information is retained only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:
• The duration of active client relationships
• Client-configured retention periods for lead and communication data
• Compliance with legal, regulatory, tax, or accounting requirements
Data is securely deleted or anonymized when no longer required, unless retention is necessary for legitimate business purposes or legal obligations.
VSA VET Media implements reasonable administrative, technical, and organizational safeguards to protect personal information, including:
• Encrypted data transmission (SSL/TLS)
• Role-based access controls and authentication
• Logical segregation of client data
• Regular security monitoring and system maintenance
• Employee training on data protection practices
While no system is completely secure, we take data protection seriously and continually improve our safeguards to protect against unauthorized access, disclosure, alteration, or destruction.
Personal information may be processed and stored in Canada, the United States, or other jurisdictions where VSA VET Media or our service providers operate. Where required by law, we implement appropriate safeguards to ensure lawful cross-border transfers, including:
• Standard contractual clauses approved by the European Commission
• Adequacy decisions
• Other legally recognized transfer mechanisms
Depending on your jurisdiction, you may have the following rights regarding your personal information:
• Access: Request access to your personal information
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your personal information
• Restriction: Request restriction of certain processing activities
• Objection: Object to certain types of processing
• Data Portability: Request a copy of your data in a portable format
• Withdraw Consent: Withdraw consent where processing is based on consent
Note: Requests related to information collected through veterinary clinic websites are typically handled by the clinic as the data controller. VSA VET Media will support these requests as required under our client agreements.
To exercise your rights, please contact us using the information provided in Section 14.
California residents have specific privacy rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
• Right to Know: Request disclosure of personal information collected, used, or shared
• Right to Delete: Request deletion of your personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out: Opt out of the sale or sharing of personal information
• Right to Limit: Limit the use of sensitive personal information
• Right to Non-Discrimination: Exercise privacy rights without discriminatory treatment
VSA VET Media does not sell personal information or share personal information for cross-context behavioral advertising.
VSA VET Media’s services are not directed to children under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete such information promptly.
If you believe we have collected information from a child, please contact us immediately at support@vsavetmedia.ca.
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other operational needs. When we make material changes, we will:
• Update the “Effective Date” at the top of this policy
• Provide notice through our website or other appropriate means
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
For privacy-related questions, requests, or concerns, please contact:
VSA VET Media
Privacy and Data Protection
Email: support@vsavetmedia.ca
We will respond to your request within a reasonable timeframe in accordance with applicable law.
VSA VET Media operates within the ethical and regulatory expectations of the veterinary profession. Our technology and AI-assisted tools are designed to support education, communication, and access to veterinary care—never to provide diagnoses, treatment recommendations, or replace professional veterinary judgment.
We are committed to transparency, accountability, and continuous improvement in how we handle personal information and deploy AI technologies in service of animal health and welfare.
We are committed to protecting your privacy. Your personal and mobile data will not be shared with third parties for marketing purposes under any circumstances. We use your information solely for providing our services, communicating with you, and complying with legal obligations. Limited sharing with third-party service providers may occur only as necessary to deliver our services, and these providers are required to maintain strict confidentiality.
Your data will not be transferred to external organizations. We maintain strict internal controls to prevent unauthorized access or disclosure of your information.
You have the right to opt out of SMS messaging campaigns at any time. To do so, please follow the instructions provided in our messages or contact us directly.
For any questions or concerns regarding your privacy or this policy, please contact us at: [insert contact information here].
By providing your phone number, you agree to receive conversational messages from VSA VET MEDIA INC. Message frequency may vary. On average, you may receive 1-2 messages per month. Message and data rates may apply.
To opt out of receiving SMS messages, text STOP at any time.
For assistance, text HELP.
For more information on how your data is handled, please review our privacy policy at https://vsavetmedia.ca/privacy-policy/.
Consumers may opt in to receive text messages from VSA VET MEDIA INC. by texting JOIN or SUBSCRIBE. By opting in, consumers consent to receive conversational messages related to general day-to-day project communication and updates about the services provided by VSA VET MEDIA INC. Message frequency may vary, with an average of 1-2 messages per month. Message and data rates may apply. For help, consumers can text HELP or INFO. To stop receiving messages, consumers can text STOP or UNSUBSCRIBE. For more information regarding the opt-in process, please visit https://vsavetmedia.ca/privacy-policy. For more information, please visit the Privacy Policy and Terms & Conditions at https://vsavetmedia.ca/privacy-policy/
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